Today we have a phenomenon going on that is horrible for the consumer. It is the constant clogging of the internet searches by companies who are acting in their own behalf by charging for referral services. They are doing this as sounding as being your friend but in reality charge the business for referring you to them all the while making it difficult for the customer to find the actual companies. This is what these “lawyer referral” companies are doing as well as Angies List and in photographers way are Creative Finder and Thumbtack and now a new one called Localgrapher. These companies charge the photographer who then in turn will charge you the fees to you. I’m informing you of this since they are making it increasingly difficult, in many industries, to find the people who are really the talent and who do the work. Please refrain from using these services since they keep muddying the internet searches and keeping us from being found by you. Also they are pushing your fees higher as well as keeping you from finding the best fit for your needs.
I recently completed a shoot for a new client of mine. It is a crocheted bikini and swimwear company that does very beautiful hand made swimsuits and coverups. The makeup was by my close friend Sherilyn Segal and the hair was by a newcomer on my team ,Vanessa Varela. The model was Caroline from Mega Models Miami. Thank you for all your help Travis and Javier. Our shoot was on Miami Beach in South Beach and beach work was done on Virginia Key off of Key Biscayne. We are looking for a great 2014 with this new company and creating amazing new images for them
To be successful, a fashion photographer must be an exceptional problem solver. As with most professions, to be at the top means one must roll with the punches and become a creative problem solver, overcoming obstacles both seen and unseen. We have learned that this is no longer no mans land and that our clients and team expect this quality from us.
Being a professional means you can consistently create an exceptional result, in any condition – not only when conditions are exceptional. We must shoot, sometimes, when we are feeling less than artistic.
Many times, whether on location or studio, problems must be expected. I know what you are thinking, “what a negative thought process”. I would think that too except I have been a professional photographer for more than two decades and I can tell you, either you are prepared or you are not.
Many of my clients come to me and ask me about why I brought so much equipment or why we didn’t use a certain piece of equipment. Just like I have many lenses and camera bodies I have modifiers, scrims, reflectors and an entire myriad of stands and configurations. Most of these are not for use in optimal conditions; quite the contrary. In Florida, as well as many places I seem to shoot, inclement weather can pop up at a moment’s notice. Also sun can end up not being where I want it or the intensity not what I need for a certain shot. Theses are the circumstances you must prepare for. As the leader of the team you are expected to solve all of life’s little problems.
Do you have some hairpins, duct tape, 2 sided tape, clamps of all shapes and sizes, Velcro, extra swimsuits, etc.? There really is no telling what can and will happen on a shoot. If you don’t cover it you better make sure someone else will. Much of the well being of the shoot depends on your team and talent feeling great and that you are in control makes everyone feel warm fuzzies. This is one reason I try to find out what everyone likes to drink. Even something that small can make someone really feel like you care and in return they will give you their best.
The other day, I was on a remote location in Key Biscayne and my model had to be up against this banyan tree, which was infested with bull ants. Well I didn’t have any repellent but my makeup artist did! It takes a team, a trusted team, to make things happen and everyone must go beyond their expected duties to be prepared. I call this professionalism and this all goes into the final product of these types of shoots.
The following day, we had another amazing day in Key Biscayne. This day ended up being one of the hottest and most miserable days I have ever been on location. I was sweating so much that I feared changing lenses for the sweat getting into the camera body. My makeup artist and myself, as well as the crew and models had to make adjustments in our normal protocol to successfully negotiate the obstacles at hand. The heat was unbearable, sandspurs and ants, painful, and the tide was exceptionally high but we made it work.
Make certain that your team and you have collaborated before and you all know each other’s propensities, shortcomings, and idiosyncrasies. It makes the shoot go smoothly and gives you the best chances for a magical result.