FASHION PHOTOGRAPHER= PROBLEM SOLVER

To be successful, a fashion photographer must be an exceptional problem solver. As with most professions, to be at the top means one must roll with the punches and become a creative problem solver, overcoming obstacles both seen and unseen. We have learned that this is no longer no mans land and that our clients and team expect this quality from us.

Being a professional means you can consistently create an exceptional result, in any condition – not only when conditions are exceptional. We must shoot, sometimes, when we are feeling less than artistic.

Many times, whether on location or studio, problems must be expected. I know what you are thinking, “what a negative thought process”. I would think that too except I have been a professional photographer for more than two decades and I can tell you, either you are prepared or you are not.

Many of my clients come to me and ask me about why I brought so much equipment or why we didn’t use a certain piece of equipment. Just like I have many lenses and camera bodies I have modifiers, scrims, reflectors and an entire myriad of stands and configurations. Most of these are not for use in optimal conditions; quite the contrary. In Florida, as well as many places I seem to shoot, inclement weather can pop up at a moment’s notice. Also sun can end up not being where I want it or the intensity not what I need for a certain shot. Theses are the circumstances you must prepare for. As the leader of the team you are expected to solve all of life’s little problems.Susanna_C_Elite_2-2015 187_ppRTCH

Do you have some hairpins, duct tape, 2 sided tape, clamps of all shapes and sizes, Velcro, extra swimsuits, etc.? There really is no telling what can and will happen on a shoot. If you don’t cover it you better make sure someone else will. Much of the well being of the shoot depends on your team and talent feeling great and that you are in control makes everyone feel warm fuzzies. This is one reason I try to find out what everyone likes to drink. Even something that small can make someone really feel like you care and in return they will give you their best.Susanna_C_Elite_2-2015 160_pp

The other day, I was on a remote location in Key Biscayne and my model had to be up against this banyan tree, which was infested with bull ants.   Well I didn’t have any repellent but my makeup artist did! It takes a team, a trusted team, to make things happen and everyone must go beyond their expected duties to be prepared. I call this professionalism and this all goes into the final product of these types of shoots.

The following day, we had another amazing day in Key Biscayne. This day ended up being one of the hottest and most miserable days I have ever been on location. I was sweating so much that I feared changing lenses for the sweat getting into the camera body. My makeup artist and myself, as well as the crew and models had to make adjustments in our normal protocol to successfully negotiate the obstacles at hand. The heat was unbearable, sandspurs and ants, painful, and the tide was exceptionally high but we made it work.Ria_A_Elite_2-2015_pp

Make certain that your team and you have collaborated before and you all know each other’s propensities, shortcomings, and idiosyncrasies. It makes the shoot go smoothly and gives you the best chances for a magical result.

Choosing the Right Photographer For Your Modeling Portfolio

Everything But Water National Ad

Everything But Water National Ad

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Choosing the Right Photographer For Your Modeling Portfolio is not an easy task.  The first thing one must identify is results.  There are many people claiming to be professional photographer today.  With the accessibility of digital cameras and $100 websites it is easy for models to get lost in a world of mediocre people claiming to be professional photographers only to find themselves with bad images and hundreds of dollars gone from their pockets.  The first thing I would tell you to do is check their work out.  Does it look like the work you want to get.  Does it look like the pages in a magazine or does it look like something your mother could have shot.  Do the models in their portfolios look like professional models or like a kid they shot from a mall.  Is the lighting flat or harsh or does it exude the qualities of the top photographers whose work is showcased each month in magazines and advertisements.  Has any of the prospective photographers work been published and where.  Published works are called “tearsheets” and are very important indicators of true professionalism.  They show a concept was agreed upon, conceived, and completed in an exceptional way.  Finally chosen for publication.  How long they have been shooting has some to bear but I have seen photographers who have been working for 20+ years whose work is no better than someone who picked up a camera 2 weeks ago.  MDP_5004RTCH_pp

Your common sense usually can tell you all you need to know when looking for a photographer but beware, there are many more salesmen out there than talented photographers.  Many of which should be selling used cars since they could sell a ketchup popsicle to a woman wearing white gloves in August.  Look at the work and that should tell you volumes.  Also look at the quality of their website as this is generally the most important showcase they have for their work.  A Model Mayhem post or One Model Place does not count.  Having those isn’t bad but need to point you to their “real” website.  If they only have a Model Mayhem or OMP site BEWARE!!! Most of the talented photographers I know really aren’t salespeople.  They are artists and love and are passionate about what they do and take tremendous pride in making beautiful images.  They also know the elements that must be present to create beautiful images consistently.

Have they worked with top model agencies and if so which ones. Top model agencies include IMG, Next, Elite,Mega,Ford, Wilhelmina, Women,MC2 ect.  Look at the work! You should be able to tell of they are shooting top talent.  How is the styling?; how is the hair and makeup?  Did the model do their own or was it done professionally.  That is another big clue for you who are looking for great results from a photo shoot.   Top hair and makeup artists will rarely work with inexperienced photographers since they won’t receive anything for their work.  Top stylists generally want to work with great photographers and talent so they can upgrade their books with new images of their makeup and hair styles on beautiful people.MDP_7858

Don’t fall into the trap of free photographs or TFP(Test for Prints) or TFCD(Test for CD of the images)  These photographers are starting out and unless you are willing to waste much of your time for the hope of a few “maybe” images you should pass.  This really is a place where you get what you pay for.  I do photograph some models for free but I am generally trying out a new concept or new piece of equipment or maybe just trying out a model before I use them on a big job.  Low prices can mean much of the same as a free photographer.  Photographers, in general, know what they are worth in the marketplace.  Most of the best photographers will charge by the “Look” which means per outfit.  I charge between $450 and $550 per three look test.  The price variance is based on location.  I ALWAYS use professional hair and makeup artists and they will charge $150 plus depending on their skill level.

MDP_4250RTCHAsk other models of their dealings as well.  Was the photographer polite, on-time, prepared?  Did he problem solve easily?  Did he give you what he promised?  Ask them about the effectiveness of their images with this photographer they recently shot with.  Any new jobs since the new photos?  Any new client interest?  Has anyone in the fashion business made mention of them(wow those are really beautiful ect)? It is very important to have a barometer on how the new images have helped or hurt your book.  Does the agency like them and put them in your book?  I have had the pleasure of shooting  models from every top agency in the world and am proud to say that my images have been used to promote them successfully.

Caroline in American Apparel Silver Swimsuit

Caroline in American Apparel Silver Swimsuit

Be careful out there!!! With all the kids running around with cameras they bought off Ebay of got as a gift from their parents, it is hard to separate the real from the pretenders.  Hope I gave you some ways to do so.  Feel free to call me directly for a quote or any questions you may have.  My cellular number is (954)529-1390

New Blonde Beauty from Michele Pommier Models

I recently got to photograph a new beauty from Michele Pommier Models. She is definately on the way back to being the top agent on the beach as long as she keeps discovering and developing talent like Kelsey. Kelsey is a breath of fresh air. Fun, full of energy, and willing to try new things; just what is needed to grow as a model.
Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster from Michele Pommier Models Miami Beach

Kelsey Kloster  from Michele Pommier Models Miami Beach

Kelsey Kloster from Michele Pommier Models Miami Beach

TOP MIAMI SPORTS PHOTOGRAPHER-MATT DUNN

Matt Dunn, a top Miami Beach and international fashion photographer, is also one of the premier sports photographers in the world. Having closely covered offshore powerboat and formula 1 boat racing as well as field hockey, NFL, NBA, WTA and ATP events, Dunn has proven to be a quality and unique sports shooter. With iconic images of the top players in the basketball, football, and men’s and women’s tennis, he continues to strengthen and prove his world-class image taking prowess.

Rafael Nadal Doing His Signature Move

Rafael Nadal Doing His Signature Move

Andy Roddick

Andy Roddick

Rafael Nadal, Number 1 Player In the World

Rafael Nadal, Number 1 Player In the World

Andy Roddick Shows His Gameface

Andy Roddick Shows His Gameface

Magic Johnson

Magic Johnson

Larry Bird Rebounds

Larry Bird Rebounds

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Mardy Fish Becomes Top Ranked American Tennis Player after Routing David Ferrer in Quarterfinals of Sony Ericsson Open 2011

Mardy Fish Becomes Top Ranked American Tennis Player after Routing David Ferrer in Quarterfinals of Sony Ericsson Open 2011

Novak Djokovic In His Win Over Mardy Fish in SemiFinals

Novak Djokovic In His Win Over Mardy Fish in SemiFinals

Viktoria Azaranka Accepts Trophy For Her Win At WTA Sony Ericsson Open 2011

Viktoria Azaranka Accepts Trophy For Her Win At WTA Sony Ericsson Open 2011

Novak Djokvic Hits a Drop-Shot Winner on Rafa Nadal at the Sony Ericsson Open 2011

Novak Djokvic Hits a Drop-Shot Winner on Rafa Nadal at the Sony Ericsson Open 2011

Rafa Returns a Ball During The Final

Rafa Returns a Ball During The Final

Sharapova Hits Her Forehand Against Viktoria Azaranka At Sony Ericsson Open 2011

Novak Dives For a Passing Shot By Rafa in the Sony Ericsson Open 2011 in Miami Florida

Novak Dives For a Passing Shot By Rafa in the Sony Ericsson Open 2011 in Miami Florida

NEW BEAUTIFUL SWIMWEAR EDITORIAL FOR ELLE’MENTS MAGAZINE

Just got the tear sheets for our new sexy swimwear editorial fo Elle’ments Magazine. My team did an amazing job including Sherilyn Segal for makeup, Inga Provolovich on hair, Marina Pascal For La Maison De Pascale Pascale Swim, and Amy Aceto for Amy Elise Swimwear. John McSweeny of Caroline Gleason Models, and Elliot Merlin of Mega Models Miami always are a huge help for models as is Ron Gerard with Next Models Miami.
All of you are the wind beneath my wings. You always make being creative the only thing I need to think about.
CLICK IMAGES IF YOU WISH TO SEE LARGER VERSIONS.

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

Elle'ments Magazine August 2013

Elle’ments Magazine August 2013

MODEL LAUNCHER SCAM ALERT!!!

I was recently approached by a guy named Bill Staniford AKA Mansfield Staniford. He pitched me an idea where he can enter into the foray of the fashion world and act as an agent/promoter/model agency. This guy is really a computer guy who has learned to manipulate search engines as well as building software and is very proud of his fraudulent ability to not only use Facebook for his own publicity but also claims to be producing models and discovering new talent. This is the same guy who was involved with a Russian spy which was all over the news. He is now trying to seduce wannabe models into a lavish Miami Beach trip which includes a free hotel and photo shoot. Like you have always learned, “if it sounds to good to be true don’t believe it”! He is building his false reputation by making himself look credible stealing images from all over the world wide web. In his view, models images and photographers images have no worth so he is and continues in a federal crime which is copyright infringement. He has literally hundreds of images in which he has stolen from websites all over the web. For a guy who claims to have an up and up business he continues his stealing to make himself and his shady company look credible. He is intimating also that the models he has stolen their images somehow came through his company. Nothing could be further from the truth.
Now that he has hoodwinked literally 147,000 people on his Facebook with his deception,he is going to try to get advertisers on board. He said to me he has a vendetta against Model Mayhem(I’m not a big fan but at least they don’t steal images). I went through his whole Facebook page and placed a notice on all of the infringed images(Took me literally hours) and the next day they had removed all of the comments. WHY? Because he knows it is wrong and I called him on it. I have been in this business for more than 25 years and have a stellar reputation. This bunch is trying to cheat, lie, steal, and trick kids into following them, entering phony contests just to get followers. This in turn translates into advertisers viewing them as credible and makes them money. Also when you are trying to act as an agent one needs a license. Another loophole sidestepping by Staniford. What is next who knows but the business model they have created and are working on is predatory to photographers, models, makeup artists, and the whole fashion industry as a whole. Make no mistake, Staniford and Model Launcher has NO CONNECTIONS to the model industry, knows no agencies,knows nothing about the modelling or fashion industry, and cannot help you or your career. And remember, they have no agency license. Remember ProScout, Manhattan Model Search, and all the other scams out there. They built their business on wannabe models and built themselves up with stories of dreams of celebrity, beauty, riches, and fame. They also love to target Florida. A very credible source once told me that Florida is the most scam-able naive people on the planet.

Elle’ments Magazine September 2013

This is a swimwear layout I did for Elle’ments Magazine. We shot this in July and the heat was nearly unbearable.
Sherilyn Segal did the
makeup and John from Caroline Gleason Models got us the blonde(Katie) and the brunette we used was from MC2(Gabrielle)
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Nouveau Magazine

Nouveau Magazine

Are you a Professional Photographer?-Fort Lauderdale Wedding Photographer | Portrait Photography

Fort Lauderdale Wedding Photographer | Portrait Photography

Are You a Professional Photographer?
Take this simple test to see if you (or someone you know) shows the characteristics of a true
professional.
1.
You pay taxes on your income.
You file estimated tax payments q
uarterly, file state sales tax,
and you claim your income on your tax return. If you don’t, think about the number of people
who see your “page” on Facebook. It won’t take long for the state and federal revenue people
to connect your FB “business” with the fact that you don’t obey the law and report your income
like a real professional.
2.
You have a real website
. Facebook doesn’t count. A website legitimizes you as someone who
will be around in a couple of years, and knows how to run a business.
3.
You have an established post production workflow with backups and offsite storage
. If
not, what are you going to tell your clients when something trashes their images and don’t have
the originals?
4.
You have backup equipment
. Say you drop your main camera/lens at a wedding. What will
you do? Where is your backup gear? How will you respond in front of your client?
5.
You set custom white balance and calibrate your monitors
. If you don’t know what these
are, that might explain why your images don’t produce consistent colors.
6.
You don’t rely on filters, special effects, color gimmicks or other manipulation to give
your images appeal
. If they can’t stand on their own with basic post production, are they really
that good? Getting the exposure right “in camera” is a hallmark of a talented professional.
7.
You work with reputable print labs and equipment to generate quality printed output and
products
. Your clients really do want prints. Are you going to let them produce terrible prints at
the local giant store? Have you ever compared the difference?
8.
You have insurance
. You cover your equipment, liability, and errors and omissions. Stuff
happens. Are you professional enough to be prepared?
9.
You know how to use your camera outside of “Automatic”.
Can you estimate a manual
exposure in bright sunlight? Do you know how to use a light meter? Can you calculate
equivalent exposures across a range of ISO, shutter speed and f-stops? A professional can do
that in her head.
10.
You know how to use all kinds of light, natural and artificial
. If you sell yourself as a
“natural light” photographer, you may not have the skills to use supplemental light to create
good images. Use of on camera and off camera flashes is often a necessity.
11.
Your web/portfolio/sample images are clean
. Are yours blown out, dull, out of balance,
uninteresting or poorly composed? How do you know? Have you ever had another
photographer that you respect give you honest critique on your images? Your clients are not
the best judge of image quality.
12.
You use contracts and model releases for your sessions.
Do you realize you can be liable
if you publish images that don’t have releases, particularly for minors?
13.
You belong and actively participate in professional photography organizations.
Are you
in WPPI, PPA or a
local group? If not, why not? These groups exist to provide guidance and
fellowship and development to professionals of all levels.
14.
You pursue continual education.
What is the last photography class you have taken? Are
you pursuing a degree or merit program? Do you teach or mentor other photographers? If not,
why not? The best professionals continually grow and share with others.
15.
You represent the business of photography professionally.
This means that you charge a
fair price, you don’t copy others’ work, you follow through on your commitments, produce
quality products and services, and you treat other photographers with respect.
So how many of the 15 points did you get? How “professional” do you think you are? What can you do
to improve your standing in the photography community?

Another Photographer Scam Alert

Another Photographer scam alert

What good news!!! Someone wants to hire me as a photographer.

It seems that a Ms Doris Clack of Toledo want me to go out and shoot her wedding on the 31st of May.

Wow, good news indeed – my fame as a pro photographer has spread!!! 😉 I must reply immediately…

Only a few minor issues… Firstly I’m a commercial photographer who rarely covers weddings at all.

Secondly, the address looks like this. Hmm, just the sort of place I feel like traveling to in Toledo OH.

1515 W Laskey Rd, Toledo, OH, United States
What is this, a Simpsons address. Where do these guys come up with this? If they were
smart at least they would have recruited someone who could proofread and find all of the spelling and grammatical errors.

If I remember rightly, this one goes along the lines of:
1, ‘We’ll send you a check for all your costs and expenses”
2, Wedding gets cancelled
3, “Keep 20% of the check value, if you can just transfer the rest back to us”
4, Check turns out to be stolen/forged, so you lose the money you sent back.

I’ve seen much more plausible ones than this – what I always ask myself is… “OK, I know I’m a great photographer but why would someone pay to fly me out of Florida? Cant they find a good photographer available far cheaper locally?”

The full email…
Good day,

I am Miss Doris Clack from United State, i am getting married to Mr
James bills on the 31 0f May 2013 at 1515 W Laskey Rd, Toledo, OH 43612
i needed a special photographer who will take a place at the
event next months i will like to know all what it will cost
you to get to the location here and the actual amount to take a
coverage of 7hour from the church to the reception i really need to
know this so that i can contact my father in-law about this because he
his the one paying for this coverage await your response immediately.

Thanks & God bless
Doris Clack
Regard

USTA Andy McFarland Director Youth Tennis Division in Florida Photographs Teens Nude

Andy McFarland from the USTA Website

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Andy McFarland, Director of Tennis for the USTA (United States Tennis Association) is moonlighting as a sleazy, nude,and bikini photographer photographing young girls. These are the images on the front page of his website

USTA Andy McFarland Director Youth Tennis Division in Florida Photographs Teens Nude
Is this who you want to be close to your tennis playing daughter, whether in grade school or a teenager? USTA Andy McFarland, Associate Executive Director Youth Tennis Division here in Florida is actively acting as a nude and swimsuit photographer shooting photos like this.

This is purely about being the father of a teenage daughter who is also a top tennis player nationally.  Recently it was brought to my attention that Andy McFarland,director at USTA, is a Playboy type hard core glamour photographer.  It may seem like it is the pot calling the kettle black however I don’t moonlight shooting teenage and 20 somethings nude and nearly nude and do it for much more than a decade all the while working in a position that keeps me in constant contact with young and impressionable young girls. Although he trys to hide it (certainly Andy Gladstone and other men in USTA know about this), it is unacceptable that this goes on and he is always around all of our children especially our impressionable girls.

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Andy McFarland, Director of Tennis for the USTA (United States Tennis Association) is moonlighting as a sleazy, nude,and bikini photographer photographing young girls. These are the images on the front page of his website

This image is on the front page of his photography website.

Here are websites for the USTA’s Associate Executive Director, Andy McFarland, Associate Executive Director Youth Tennis Division here in Florida

Look at the websites I have attached links for and decide for yourself if you want this guy anywhere near your child!  Call the USTA and let your feelings be known.

http://www.wilderamaginations.com/

USTA site: http://www.florida.usta.com/About-Us/staff/?intloc=headernavsub

http://www.modelmayhem.com/8676

Do you want him around your child…he has been been around your kids since 1994???